Her name is Ruby Tandoh, and she is a young British chef who in recent times, in addition to having published a book, inflames twitter with her criticisms against the diet business: it is cruel and costs too much. In her tweets about her, but also in the articles she writes for newspapers such as The Guardian , Ruby explains that this society is pushed towards a “fat-phobic” and “sugar-phobic” drift which, rather than being healthy , is classist and encourages eating disorders in the population. .

The rhetoric against fats and carbohydrates for Ruby is harmful: people feed themselves as they can, and carbohydrates are the basis of our diet not only because they are vital for our health, but also because they are cheap and affordable for everyone. The diets of recent years, however, from paleo to normal protein diets, are expensive and not everyone can afford them. 
In recent years, she explains, we have gone from chefs who offered traditional dishes and “comfort food” (homemade: therefore, cakes, pizzas, biscuits) to chefs who offer “organic dishes” and superfoods. 
Too bad these superfoods are expensive for most of us, and they push us to consider food in the right / wrong dichotomy.Not to mention the Eeat Clean philosophy, which Tandoh sees as a colossal business.

Here are some of Ruby Tandoh’s tweets (my translation):
– cutting carbs will not lead to greater mental health or happiness or well-being. Carbohydrates are necessary for the production of serotonin.
– my parents would never have been able to feed me (…) without bread, pasta, rice and potatoes, all that cheap and comfort stuff we counted on
– I’m not here to judge your dietary choices. What I care about is the diet system that passes the non-carb nonsense as a one-size-fits-all approach.
– it’s funny how food that is considered morally and nutritionally superior is what most of the population can’t afford to buy (referring to superfoods like chia or quinoa and protein diets)
– carbohydrates are a problem with class: cheap carbohydrates are a vital fuel for low-income communities: carbohydrate-free diets are a matter of economic status, health has nothing to do with it.

Tandoh’s message is not just a message of criticism of diets and their business; it is a message aimed at fighting negative judgment against food, wrongly considered wrong or immoral or dirty. A cake or a cookie or something with sugar on it isn’t dirty or hurt – it’s just food.