The Apple Watch was not only the best-selling smartwatch last year , but it is the only device that has managed to overshadow the entire Swiss watch industry, according to the latest estimates made by Strategy Analytics . The report estimates that Apple shipped nearly 31 million units in 2019 , a 36% jump from last year. The Swiss watch industry, which includes brands like Swatch and TAG Heuer , shipped only about 21.1 million units , down 13%. We report it below when stated by Neil Mawston , Executive Director of Strategy Analytics:

Analog wristwatches remain popular with older consumers, but younger shoppers are turning to smartwatches and computerized wristwear

According to analyst Steven Waltzer , traditional Swiss watch makers, such as Swatch and Tissot , would be losing the smartwatch “war” as the Apple Watch offers a better product, through deep sales channels, appealing to more consumers. young people who want more and more digital wrist gadgets. Although Apple is the “undisputed” leader in the smartwatch category with its Apple Watch, MacRumors noted that this is the first “full” year in which the company has managed to surpass the distribution of its analog competitor.