The mobile phone brand Wiko , has decided to support rapper Salmo for the promotion of his latest album “Playlist” and for the Italian dates of his concert tour. With the hashtag #SalmoChangeTheGame, the French company aims to launch a contest dedicated to the singer’s fans, rediscovering the same non-conformism of the artist in the mood of Wiko itself. By answering a few questions regarding Salmo , you can win tickets for the sold out dates in Rome and Milan, with the exclusive meet and greet with the rapper.

The contest is also giving away 20 View2 Plus smartphones with full 19: 9 screen, smart camera and long-lasting battery . Morena Porta , Wiko’s Marketing & Communications Director Southern Europe said that for the company she represents it is important to “speak the language of a generation that does not leave and does not want to become homologated”. In this sense, the partnership with Salmo represents a coherent choice with that of the French brand, since “it is not afraid to communicate outside the lines and knows the means to do it successfully”.