Razer has recently announced the opening of a new RazerStore in London , with the opening scheduled for next December 14th . The London store will be the first to be opened in Europe , and will boast an area of ​​over 340 square meters. Built within a year, the RazerStore London was designed to be the spearhead of the company’s presence on the global retail scene. The new store, created in collaboration with the main technological and sector partners, will offer fans the best of gaming and entertainment, for a truly gamification-based shopping experience. Here are the words of Min-Liang Tan, co-founder and CEO of Razer, regarding the opening of the new RazerStore:

We have long wanted to bring the popularity and success of the RazerStore to Europe as well. London is a world-class tourist destination, with a diverse population and a dynamic and creative gaming industry. In short, it represented the ideal place to open the first RazerStore in Europe.

The new Razer store will offer a unique retail gaming experience to say the least , featuring premium materials, interactive lighting and digital displays on the walls. The store will be divided into two floors , where it will be possible not only to find the entire range of Razer products, suitable for all types of gamers and fans, but also the line of accessories and clothing. The store was designed to surround the visitor shopping experience with playful aspects, with the best that Razer has to offer in terms of gaming, esport, entertainment and streaming.

We remind you that the inauguration of the new RazerStore is scheduled for Saturday 14 December at 11 , at 51-53 Charing Cross Road, London.