Over the last few hours, Apple held a rich keynote during which it presented the world with the various novelties that will arrive in stores in the coming months. Among these, the new generation of iPhone could not be missing, that is the iPhone Xs , with two models of different sizes available: one from 5.8 inches and the other – the iPhone Xs Max – from 6.5 inches. . After the presentation, the company released a long official press release that can be read below:

Apple today announced iPhone XS and iPhone XS Max, the most advanced iPhones ever, and ushered in a new era in the future of smartphones. iPhone XS 5.8 “and iPhone XS Max 6.5” have spectacular Super Retina displays, an improved and faster dual camera system that offers revolutionary functions for photos and videos, the first 7 nanometer chip in a smartphone, the A12 chip Bionic with the latest generation Neural Engine, faster Face ID, wider stereo sound, a fantastic new gold color, and for the first time dual SIM on iPhone. iPhone XS and iPhone XS Max will be available for pre-order starting Friday 14 September and will be available in stores starting Friday 21 September.

“IPhone XS embodies the latest generation technologies and represents a huge step forward for the future of smartphones. Everything is state-of-the-art, such as the all-new 7-nanometer A12 Bionic chip with eight-core Neural Engine, a faster Face ID function, and an advanced dual-camera system that takes Portrait mode photos with Smart HDR and dynamic depth of field. ”Said Philip Schiller, Apple’s Senior Vice President of Worldwide Marketing. “IPhone XS is not one, but two new iPhone models combined, and iPhone Xs Max has the largest display ever on an iPhone with the largest battery ever made for an iPhone, offering up to an hour and a half of more autonomy. “

• Two all-screen designs

iPhone XS and iPhone XS Max offer the all-screen design of iPhone X and even sharper displays with a pixel density never seen on an Apple device. Now available in 5.8 “and 6.5” formats, 1 these custom-made OLED design Super Retina displays support Dolby Vision and HDR10 and have iOS system-level color management for industry-first fidelity. iPhone XS and iPhone XS Max offer 1 million to 1 contrast with exceptional brightness and absolute blacks, and 60% wider dynamic range. iPhone XS Max delivers an even more immersive experience with over 3 million pixels for videos, movies and games, plus the largest display ever on an iPhone in a format similar to iPhone 8 Plus.

In addition to silver and space gray, the robust stainless steel profile is now also available in gold. Wider stereo reproduction creates a more enveloping sound. Both the screen and the back are made with the strongest glass ever seen on a smartphone, with improved scratch resistance and faster wireless charging. iPhone XS and iPhone XS Max reach a new level of splash and water resistance, with an IP68 rating of up to 2 meters for 30 minutes, and offer protection from drops of coffee, tea and other sodas.2

• A12 Bionic and latest generation Neural Engine

Apple’s A12 Bionic chip is the smartest and most powerful chip ever in a smartphone, it is the first 7-nanometer chip and offers industry-leading performance in an even more energy-efficient design. A12 Bionic has a six-core Fusion architecture with two high-performance cores up to 15% faster, four high-efficiency cores up to 50% more efficient, a four-core GPU up to 50% faster, a powerful processor Apple-designed Image Signal Processor (ISP), a video encoder and more. A fast storage controller can provide up to 512GB storage capacity on iPhone. All of this opens the door to new experiences for gaming, photography, video editing and graphics apps. Despite the incredible power, iPhone XS offers 30 minutes more battery life than iPhone X,

The latest generation Neural Engine has been designed for the use of sophisticated machine learning technologies in every field, from photography to augmented reality. A new eight-core design allows you to complete up to 5 trillion operations per second compared to the 600 billion of the A11 Bionic chip, expanding the range of possibilities, including faster plane detection for ARKit and new functions that use machine learning in real time. For the first time, the Neural Engine is open to the Core ML framework, which allows developers to build apps that use this highly efficient machine learning engine. Core ML on the Neural Engine of the A12 Bionic chip is up to nine times faster than on the A11 Bionic chip, with a power consumption equal to one-tenth.

• Revolutionary 12MP dual camera system

iPhone Xs continues to introduce innovations in the field of photography, things that were impossible before the iPhone. Features such as advanced depth segmentation using the Neural Engine, Smart HDR for creating photos with a wide dynamic range and incredible detail, a sophisticated bokeh effect for Portrait mode photos, and a dynamic depth of field that can be adjusted by the user in the Photos app – these are huge improvements in cutting-edge photographic techniques that everyone can use.

The 12MP dual camera system has dual optical image stabilization with 2x optical zoom and a new sensor that is twice as fast. Smart HDR creates photos with more highlights and more detailed shadows. Larger and deeper pixels improve image fidelity and low light performance.

The advanced depth segmentation in Portrait mode allows you to take more sophisticated photo portraits with a professional-quality bokeh effect. With the new Depth Control, users can dynamically adjust depth of field in the Photos app in both live preview3 and post capture to create portraits with beautiful background blur. Portrait mode with Depth Control is also available for the TrueDepth camera for selfies, which includes support for Memoji and faster face detection for ARKit apps from other developers.

iPhone XS and iPhone XS Max offer quality video capture never seen on a smartphone. The larger pixels and larger, faster sensor allow for improved video stabilization and performance in low light conditions, as well as extended dynamic range for more detailed shadows and highlights in video modes up to 30 frames per second. Using the four built-in microphones, users can also record stereo sound to create the highest quality video.

• Advanced technologies

Face ID, the most secure facial authentication system ever created on a smartphone, just got even faster. The TrueDepth Camera System uses high-precision depth-sensing technology that goes far beyond the capabilities and safety of two-dimensional facial scanners and allows users to unlock their iPhone, use Apple Pay, access secure apps, and many other features with a simple look.

iPhone XS and iPhone XS Max introduce Gigabit-class LTE technology for even faster download speeds4 and dual SIM5 through the use of a nano-SIM and digital eSIM.

• With iOS 12

iPhone XS and iPhone XS Max include iOS 12, the world’s most advanced mobile operating system. iOS 12 introduces new AR experiences, helps users rediscover and share photos, and makes communications more expressive and fun with new Animoji and Memoji. Screen Time is a feature that helps users understand and control how much time they spend using their iOS devices, Siri shortcuts allow any app to work with Siri, and new privacy features help protect users from web tracking.

• Prices and availability

iPhone XS and iPhone XS Max will be available in 64GB, 256GB and 512GB models in space gray, silver and the new gold color starting at € 1,189 (VAT included) and € 1,289 (VAT included), respectively, on apple.com , in the Apple Store app and Apple Stores, as well as through Apple Authorized Resellers and certain carriers (prices may vary).

Customers will be able to pre-order iPhone XS and iPhone XS Max starting Friday, September 14, with availability starting Friday, September 21, in over 30 countries and territories, including Saudi Arabia, Australia, Austria, Belgium, Canada, China, Denmark, United Arab Emirates, Finland, France, Germany, Japan, Guernsey, Hong Kong, Ireland, Isle of Man, US Virgin Islands, Italy, Jersey, Luxembourg, Mexico, Norway, New Zealand, Netherlands, Portugal, Puerto Rico, United Kingdom, Singapore, Spain, United States, Sweden, Switzerland and Taiwan.
iPhone Xs and iPhone Xs Max will be available in over 25 countries and territories, including Andorra, Armenia, Bahrain, Bulgaria, Cyprus, Croatia, Estonia, Georgia, Greece, Greenland, India, Iceland, Kazakhstan, Kuwait, Latvia, Liechtenstein, Lithuania , Malta, Monaco, Oman, Poland, Qatar, Czech Republic, Romania, Russia, Slovakia, Slovenia, South Africa and Hungary starting Friday 28 September.

Apple accessories, including leather and silicone cases in various colors, will be available from € 45, while the leather Folio case for iPhone Xs and iPhone Xs Max will be available for € 119.

With Apple GiveBack, customers can trade in their device – if it is eligible, they will receive an Apple Store Gift Card in exchange.6 If the device is not eligible for credit, Apple will recycle it for free.

Every customer who buys iPhone XS or iPhone XS Max from Apple will be offered free Personal Setup in Apple Stores or online, so they can easily customize their iPhone, configure email, discover new apps from the App Store and much more.