Imagine the creatives of an advertising agency, Viceroy Creative , “getting naked” (literally) to advertise their business.

The idea was to do an advertising campaign in which they appeared undressed in their offices.
Small problem: all embarrassed because out of shape, one of the 4 with the weight of the pregnancy to be disposed of.

Problem they solved by following this easy diet protocol to reduce fat mass. A program developed by a dietician and sports nutritionist to get the first results in just 30 days.
In four weeks the two women of the agency lost 4 kg, the men 5.
At the end of their journey, the women reached 14% body fat, the men 7% after 4 months of diet and training, with a loss overall of 12-15 kilos for women and about 20 for men.

In recent months they have lost the extra pounds, but almost exclusively of fat.

By continuing with a softer diet and exercise once every two days, they did not regain weight and stayed fit. Here’s how they did it.