Coca-cola tries to be “healthy” with more fiber
It cannot be said that those of Coca-cola are not smart people in terms of marketing : after trying to put on the market a Coca-cola with stevia (the green Coca-cola, which however also contains sugar, as I explained here ) , and having spent a lot of money to explain how to fight obesity with this research in which, in essence, the only parameter that matters is to move more and not eat better, now the multinational is trying again by launching coca cola on the market with fibers.
Yes, you got it right. They must have read that dietary fiber helps with weight loss and is important for health, so why not put it in coke to make it healthier?
The good news is that at least for now, the Coca-cola with fiber, with the catchy name of Coca-cola Plus , will only go on sale in Japan. In addition to being calorie-free, this special Coca-cola, which for now will remain confined to the oriental market, has 5 grams of fiber per half-liter bottle. And which fibers, to be exact?
It would be resistant or indigestible dextrin (dextrins are starches, used among other things in the glue industry), therefore a type of resistant starch harmless to health.
The packaging of Coca-cola Plus is a total white, and according to the manufacturers, it would help reduce the assimilation of fats (like all fibers) and reduce triglycerides.
But why did those at Coca-cola think of such a product?Â
Apparently, the new goal of the multinational is to differentiate the products from country to country: in the Japanese context, this Coca-cola would fit into the market niche of nutritionally functional drinks (FOSHU) or designed to meet specific nutritional requirements.
It would be resistant or indigestible dextrin (dextrins are starches, used among other things in the glue industry), therefore a type of resistant starch harmless to health.
The packaging of Coca-cola Plus is a total white, and according to the manufacturers, it would help reduce the assimilation of fats (like all fibers) and reduce triglycerides.
But why did those at Coca-cola think of such a product?Â
Apparently, the new goal of the multinational is to differentiate the products from country to country: in the Japanese context, this Coca-cola would fit into the market niche of nutritionally functional drinks (FOSHU) or designed to meet specific nutritional requirements.
+ There are no comments
Add yours